SELL YOUR HOME
Maximize Your
Home's Value
Selling your home is a major financial decision. We bring market expertise, proven marketing, and skilled negotiation to ensure you get the best outcome—with the least stress.
Why List With TRULUX Realty
Selling is about strategy, marketing, and negotiation. We excel at all three.
Pricing Expertise
Price too high and you sit. Too low and you leave money on the table. We get it right.
Marketing Investment
Professional photos, video, 3D tours, and targeted ads—not just MLS and hope.
Negotiation Skills
We've handled hundreds of negotiations. We protect your interests and maximize your net.
Full-Service Platform
Need to buy too? Finance a new home? Build? We connect all the pieces seamlessly.
The Home Selling Process
From first meeting to final closing—here's what to expect.
Initial Consultation
We discuss your goals, timeline, and what to expect in the current market.
Market Analysis
Get a detailed CMA showing what your home is worth based on recent sales.
Prep & Stage
Maximize appeal with strategic prep. We guide you on what matters.
Professional Marketing
Professional photos, 3D tours, video, and targeted advertising.
Showings & Open Houses
We coordinate showings and gather feedback from potential buyers.
Offer Review
Receive and evaluate offers. We explain every term and advise on strategy.
Negotiate & Accept
Counter, negotiate, and reach terms that work for you.
Under Contract to Close
Inspection, appraisal, and closing coordination. We manage it all.
Pricing Your Home Right
The most important decision you'll make. Here's how to get it right.
The Pricing Paradox
Many sellers think pricing high leaves room for negotiation. In reality, overpriced homes:
- Get fewer showings (buyers filter by price)
- Sit on market and become "stale"
- Eventually sell for less than if priced right initially
The right price generates competition. Competition gets you the best outcome.
Common Pricing Mistakes
- Pricing based on what you need, not what the market says
- Ignoring recent comparable sales in favor of old data
- Overvaluing renovations (buyers rarely pay dollar-for-dollar)
- Pricing high to "leave room for negotiation" (backfires in most markets)
- Not factoring in competition currently on the market
- Assuming Zillow's estimate is accurate (it's a starting point, not gospel)
Your Situation
Different situations call for different strategies. Find yourself below.
Selling to Buy
Need to sell your current home to buy your next one? We coordinate both transactions for optimal timing.
Key Considerations:
- Get pre-approved for your next purchase first
- Consider bridge financing or contingent offers
- Time the market for your situation
- We can help negotiate rent-back if needed
Relocation
Moving out of state? We handle everything here while you focus on your move. Virtual updates and remote closing available.
Key Considerations:
- Start prep before you leave if possible
- We'll coordinate contractors and staging
- Remote closing is straightforward
- Consider your tax implications
Investment Property
Selling a rental? We handle tenant coordination, timing with leases, and investor-focused marketing.
Key Considerations:
- Review lease terms for showing rights
- Consider selling tenant-occupied if it's an investor buyer
- Calculate your capital gains situation
- Consider 1031 exchange if reinvesting
Estate/Inherited
Handling a property from an estate? We guide you through probate requirements and sensitive situations.
Key Considerations:
- Confirm authority to sell (letters testamentary)
- We can recommend estate cleanout services
- As-is sales may make sense
- Multiple heirs? We facilitate communication
Prep Your Home to Sell
Simple improvements that make a big difference. Most cost little or nothing.
Deep Clean
- Professional carpet cleaning
- Window washing (inside and out)
- Power wash exterior
- Clean grout and tile
Declutter
- Remove personal photos and items
- Clear countertops
- Organize closets (buyers look!)
- Store excess furniture
Quick Fixes
- Touch up paint
- Fix dripping faucets
- Replace burned-out bulbs
- Tighten loose handles
Curb Appeal
- Fresh mulch and trimmed bushes
- Clean front door and hardware
- Power wash driveway
- Add potted plants
How We Market Your Home
Your home deserves more than a sign in the yard and an MLS listing.
Professional Media
HDR photography, drone shots, 3D virtual tours, and cinematic video walkthrough
Targeted Advertising
Social media ads, Google remarketing, and email campaigns to qualified buyers
Network Access
Direct outreach to our active buyer pool and agent network for off-market interest
100+ Sites
Your listing syndicated to Zillow, Realtor.com, Redfin, Homes.com, and every major platform
Selling Is Just the Beginning
Need to buy your next home? Finance it? Build custom? TRULUX handles it all—one team, one seamless process.
Seller FAQs
Common questions from home sellers.
We perform a Comparative Market Analysis (CMA) using recent sales of similar homes in your area, current competition, and market trends. We'll walk through the data with you so you understand exactly how we arrive at the recommended price.
It depends. Some repairs have great ROI (fresh paint, landscaping). Others rarely pay back (full kitchen remodel). We'll tell you honestly which improvements are worth the investment and which you should skip or offer as credits instead.
In a balanced market, well-priced homes typically sell in 30-60 days. Hot markets can be faster; slow markets longer. Your specific timeline depends on price, condition, location, and current competition. We'll give you realistic expectations.
Typical seller costs include agent commissions (negotiable), title insurance, doc stamps, prorations, and any agreed repairs or credits. In Florida, expect total closing costs of 6-8% of sale price. We provide a detailed net sheet upfront.
No. Buyers are more comfortable and spend more time when the owner isn't there. They can't envision themselves living there with you watching. We handle all showing coordination—you just need to keep the home show-ready.
We have options: negotiate with the buyer to meet in the middle, provide additional comparable sales to challenge the appraisal, or adjust the price. Proper pricing upfront minimizes appraisal issues.
Professional HDR photography, drone shots, 3D virtual tour, video walkthrough, and syndication to 100+ websites including Zillow, Realtor.com, and Redfin. We also use targeted social media ads and our network of active buyers.
Yes. Review your lease for showing provisions. You can market to investors who want tenants, or coordinate with tenant for move-out. We've handled many tenant-occupied sales and can advise on the best approach.
What's your home worth?
Get a free, no-obligation market analysis from a local expert.
SECURE YOUR FINANCING
Need Help with Financing?
Get pre-approved to strengthen your offers and move faster when you find the right property.